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~subject:"Electronic Commerce"
~subject:"Werbung"
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Electronic Commerce
Werbung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Social web
5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Emotion
3,267
Pricing strategy
2,978
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All
Undetermined
3,112
Free
1,338
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Article
5,152
Book / Working Paper
1,739
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18
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Article in journal
4,807
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4,807
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335
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307
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307
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256
Arbeitspapier
251
Hochschulschrift
206
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147
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85
Sammelwerk
85
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61
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61
Aufsatzsammlung
60
Konferenzschrift
44
Case study
23
Fallstudie
23
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22
Conference proceedings
17
Bibliografie enthalten
16
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16
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14
Ratgeber
14
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14
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13
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11
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10
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10
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8
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8
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8
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6
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5
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3
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6,451
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406
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41
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13
Swedish
6
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3
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2
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2
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2
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1
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1
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1
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1
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Author
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Septianto, Felix
20
Gierl, Heribert
17
Usman, Osly
17
Eisend, Martin
15
Ghose, Anindya
15
Dahlén, Micael
14
Pelsmacker, Patrick de
14
Rosengren, Sara
14
Diehl, Sandra
13
Hudders, Liselot
13
Pavlou, Paul A.
13
Taylor, Charles Raymond
13
Wu, Linwan
13
Dwivedi, Yogesh Kumar
12
Yoon, Sukki
12
Benbasat, Izak
11
Chan, Kara
11
Dens, Nathalie
11
Bauer, Hans H.
10
Janssen, Maarten C. W.
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Huber, Frank
9
Law, Chun Hung Roberts
9
Mooij, Marieke K. de
9
Rabinovich, Elliot
9
Sahni, Navdeep S.
9
Schramm-Klein, Hanna
9
Stafford, Marla Royne
9
Tan, Yong
9
Thaichon, Park
9
Torres, Ivonne M.
9
Bijmolt, Tammo H. A.
8
Civelek, Mustafa Emre
8
Dodoo, Naa Amponsah
8
Kreutzer, Ralf T.
8
Martínez-López, Francisco J.
8
Moshary, Sarah
8
Pauwels, Koen
8
Quach, Sara
8
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Springer Fachmedien Wiesbaden
19
National Bureau of Economic Research
17
Axel-Springer-Verlag
8
American Marketing Association
5
IGI Global
4
RWTH Aachen
4
Nordic Council of Ministers
3
OECD
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Campus Verlag
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Edward Elgar Publishing
2
Forschungsgruppe Konsum und Verhalten
2
Information Resources Management Association
2
Maastricht Research School of Economics of Technology and Organizations
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
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Published in...
All
Journal of retailing and consumer services
196
Journal of business research : JBR
170
International journal of advertising : the review of marketing communications
125
Journal of marketing communications
103
Journal of advertising research
79
International journal of advertising : the quarterly review of marketing communications
75
Electronic commerce research
67
International journal of internet marketing and advertising : IJIMA
67
Journal of internet commerce
61
International journal of electronic marketing and retailing : IJEMR
60
Psychology & marketing
56
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of promotion management : JPM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of advertising : official publication of the American Academy of Advertising
42
Asia Pacific journal of marketing and logistics
41
Information systems research : ISR
39
International journal of business information systems : IJBIS
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of consumer studies
37
International journal of e-business research : an official publication of the Information Resources Management Association
37
Journal of retailing
36
SpringerLink / Bücher
36
Cogent business & management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing
33
International journal of hospitality management
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of management information systems : JMIS
32
Electronic commerce research and applications
30
European journal of marketing : EJM
27
International journal of electronic commerce : IJEC
27
Journal of fashion marketing and management
27
Marketing : ZFP ; journal of research and management
27
Health marketing quarterly
26
International journal of retail & distribution management
26
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Source
All
ECONIS (ZBW)
6,795
USB Cologne (EcoSocSci)
107
EconStor
6
RePEc
1
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date (oldest first)
1
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Luxury
fashion
brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
Saved in:
4
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
5
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
6
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
7
Teen girls' adoption of a virtual
fashion
world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
8
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
9
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
10
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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