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While it is undisputed that 2016's “hot toy” was the Hatchimal, it is unclear how much shoppers paid for the toy in the secondary market or how resellers fared. Using data on 34,657 completed successful Hatchimal eBay auctions by 16,726 sellers between October 13 and December 24, 2016, I...
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Retailers should prioritise technological innovations, adapt their business models, manage their distribution channels effectively, and strengthen their customer-centric strategies. Additionally, it is crucial to note that while smart retail is gaining prominence in the sector, challenges such...
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