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The information superhighway and private households : case studies of business impacts
Brenner, Walter (ed.); Kolbe, Lutz (contributor) - 1996
Persistent link: https://www.econbiz.de/10000554278
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Alternative Formen der Distribution - electronic commerce, online distribution und direct distribution
Schögel, Marcus (ed.) - 1998
Persistent link: https://www.econbiz.de/10000661955
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke (ed.) - 1998
Persistent link: https://www.econbiz.de/10000665335
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Marketing und Electronic Commerce : Managementwissen und Praxisbeispiele für das erfolgreich expansive Marketing
Lampe, Frank (contributor) - 1999
Persistent link: https://www.econbiz.de/10000666326
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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg (ed.); Tiedtke, Daniela (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669808
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Principles of internet marketing
Hanson, Ward; Hanson, Ward A. - 2000
Persistent link: https://www.econbiz.de/10000670971
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Transnational marketing in the information age
DeSimone, Diane - 1998
Persistent link: https://www.econbiz.de/10000671073
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Electronic customer relationship management : a new approach to self-evaluate a tourism destination
Zehrer, Anita; Fenkart, Susanne - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10003739644
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The distinction between the success and failure factors driving the implementation of e-channels of distribution : the case of Taiwan
Wang, Michael Chih-Hung; Chen, Lily Shui-Lien; Cheng, … - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10003739652