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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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Preismanagement
10
Pricing strategy
10
Game theory
7
Spieltheorie
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Internet marketing
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Online-Marketing
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game theory
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Competition
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Advertising effects
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Beziehungsmarketing
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Einzelhandel
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Online retailing
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Online-Handel
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Relationship marketing
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Retail trade
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USA
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United States
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Unternehmung internationale
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Vereinigte Staaten
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Werbewirkung
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Wettbewerb
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pricing
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Advertising
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Duopol
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Duopoly
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Preisdifferenzierung
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Price discrimination
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Rabatt
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Rebate
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promotions
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Betriebsorganisation
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Competitive strategy
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Credit card industry
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E-commerce
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Qiu, Ye
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Rao, Ram C.
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science
43
(
2024
)
4
,
pp. 778-796
Persistent link: https://www.econbiz.de/10014636328
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