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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
4
Konsumentenverhalten
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Einzelhandel
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Retail trade
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Beziehungsmarketing
2
Brand governance
2
Brand management
2
Distribution channel
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E-commerce
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KMU
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Markenführung
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Neuseeland
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New Zealand
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PLS-SEM
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Relationship marketing
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SME
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Vertriebsweg
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Academic success
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Age group
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Altersgruppe
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Arbeitsleistung
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Arbeitszufriedenheit
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B-to-B-Marketing
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B2B
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Betriebliche Wertschöpfung
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Bibliometrics
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Bibliometrie
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Brand
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Brand image
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Brand risk
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Business ethics
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Business start-up
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Business-to-business marketing
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Catalogue
1
Celebrity endorsement
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Celebrity-Werbung
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Channel integration
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Channel preference
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Richard, James E.
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Chatterjee, Patrali
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Kumar, Archana
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Purnell, Fruen
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Radon, Anita
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
Richard, James E.
;
Purnell, Fruen
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011658329
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Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011813269
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