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Electronic Commerce
Consumer behaviour
79,830
Konsumentenverhalten
79,728
Marketing
31,391
Theorie
13,607
Theory
13,555
Relationship marketing
10,765
Beziehungsmarketing
10,764
Brand management
9,218
Markenführung
9,212
Deutschland
9,029
Werbewirkung
7,984
Germany
7,775
Advertising effects
7,758
Markenimage
7,386
Brand image
7,223
Marketingmanagement
7,141
USA
6,705
Online-Marketing
6,652
Marketing management
6,594
Internet marketing
6,518
United States
6,303
Werbung
6,234
Online-Handel
5,850
Online retailing
5,849
Customer satisfaction
5,783
Kundenzufriedenheit
5,744
Social Web
5,665
Social web
5,660
Advertising
5,544
Markenartikel
5,101
Brand
4,917
Einzelhandel
4,770
Retail trade
4,512
Service quality
4,500
Dienstleistungsqualität
4,477
E-commerce
4,287
Verbraucherverhalten
3,923
Experiment
3,713
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3,523
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Heinemann, Gerrit
56
Kollmann, Tobias
26
Fritz, Wolfgang
23
Lammenett, Erwin
21
Bauer, Hans H.
17
Wirtz, Bernd W.
17
Chaffey, Dave
14
Usman, Osly
13
Wiedmann, Klaus-Peter
12
Albers, Sönke
11
Benbasat, Izak
11
Dwivedi, Yogesh Kumar
11
Link, Jörg
11
Pavlou, Paul A.
11
Fassott, Georg
10
Muther, Andreas
10
Silberer, Günter
10
Turban, Efraim
10
Krishnamurthy, Sandeep
9
Law, Chun Hung Roberts
9
Rabinovich, Elliot
9
Schultz, Carsten D.
9
Schögel, Marcus
9
Ahlert, Dieter
8
Civelek, Mustafa Emre
8
Dennis, Charles
8
Engelhardt, Jan-Frederik
8
Khosrowpour, Mehdi
8
Kreutzer, Ralf T.
8
Lowry, Paul Benjamin
8
Martínez-López, Francisco J.
8
Meier, Andreas
8
Mou, Jian
8
Schramm-Klein, Hanna
8
Stüber, Eva
8
Tan, Yong
8
Walsh, Gianfranco
8
Akram, Umair
7
Duarte, Paulo
7
Fedoseeva, Svetlana
7
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Springer Fachmedien Wiesbaden
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IGI Global
8
National Bureau of Economic Research
8
European Communication Council
5
OECD
5
Springer Gabler <Firma>
5
Technische Universität Braunschweig / Institut für Marketing
5
RWTH Aachen
4
Akademie für Technikfolgenabschätzung in Baden-Württemberg
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
IBI Research <Regensburg>
3
International Federation for Information Processing
3
MITP Verlags-GmbH & Co. KG
3
Universität Regensburg / ibi research
3
Verlag Dr. Kovač
3
Wiley-VCH
3
American Marketing Association
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
2
Computer Society
2
De Gruyter Oldenbourg
2
Dgroup
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
IBM-Unternehmensberatung GmbH <Hamburg>
2
Maastricht Research School of Economics of Technology and Organizations
2
Rheinwerk Verlag
2
Roland Berger & Partner, Gesellschaft für Strategische Planung <München>
2
Saarbrücker Arbeitstagung <21, 2000, Saarbrücken>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
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2
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2
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1
AMCIS <15, 2009, San Francisco, Calif.>
1
AMEC <9, 2007, Honolulu, Hawaii>
1
Accenture GmbH <Sulzbach, Taunus>
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Arbeit, Technik und Bildung GmbH <Chemnitz>
1
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Journal of retailing and consumer services
157
SpringerLink / Bücher
100
Journal of business research : JBR
70
Electronic commerce research
62
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
52
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of business information systems : IJBIS
33
Springer eBook Collection / Business and Economics
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Gabler Edition Wissenschaft
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
30
Springer eBook Collection
30
Electronic commerce research and applications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of retailing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Lehrbuch
26
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
24
Journal of electronic commerce research : JECR
23
International journal of electronic business
22
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
Journal of fashion marketing and management
21
International journal of consumer studies
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of electronic business : IJEB
17
International journal of retail and distribution management
17
International journal of technology marketing : IJTMkt
16
Technological forecasting & social change : an international journal
16
Electronic markets : the international journal on networked business
15
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ECONIS (ZBW)
4,663
USB Cologne (EcoSocSci)
771
USB Cologne (business full texts)
19
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Google Analytics : das umfassende Handbuch
Vollmert, Markus
;
Lück, Heike
-
2016
-
2., aktualisierte und erweiterte Auflage
Berichte generieren, um Ihre Website und Ihre Online-
Marketing
-Aktivitäten zu optimieren. Inkl. Search Console, Google …
Persistent link: https://www.econbiz.de/10011490655
Saved in:
2
Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449552
Saved in:
3
Wirkung interaktiver Markenauftritte im Internet
Kiss, Greg
-
2005
Persistent link: https://www.econbiz.de/10002626912
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Werbeerfolgsmessung im E-Business
Richtsfeld, Edeltraud
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001805932
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5
Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515524
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6
Web Analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren, Besucherverhalten verstehen und auswerten, Website-Z...
Hassler, Marco
-
2010
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003879288
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7
Die Zustellung als
Marketing
-Problem im E-Commerce für Konsumenten
Bennemann, Stefan
-
2002
Persistent link: https://www.econbiz.de/10001727988
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8
Marketing
and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
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9
Internet-Auktionen im
Marketing
aus der Konsumentenperspektive
Möllenberg, Antje
-
2003
Persistent link: https://www.econbiz.de/10001756314
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Internetnutzung aus Konsumentensicht : eine qualitativ-empirische Untersuchung auf handlungstheoretischer Basis
Roll, Oliver
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2003
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