Li, Jia; Li, Xinmiao; Yen, David C.; Zhang, Pengzhu - In: Journal of Global Information Management (JGIM) 24 (2016) 4, pp. 45-66
Information overload is one of the major challenges for online shoppers. One possible solution to this aforementioned problem is to take advantage of the interactive decision aids (IDAs). Prior studies on IDAs have mainly focused on information overload problems caused by the products (e.g.,...