"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...

"This book focuses on business process improvement, a key element of the most influential management movement since the 1980s, and how process improvement affects organizational knowledge sharing"--Provided by publisher