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Industrial marketing management : the international journal for industrial and high-tech firms
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How buyer's expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
Rao, S. Subba
;
Truong, Dothang
;
Senecal, Sylvain
;
Le, …
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10003555800
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