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Editorial: The Fragile Nature...
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Electronic Commerce
Marktforschung
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Advertising effects
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Vereinigte Staaten
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Werbewirkung
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Advertising
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Communication
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Consumer behaviour
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E-commerce
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Online-Marketing
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Psychology of advertising
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Rundfunkwerbung
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Schwarze Menschen
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Social relations
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Soziale Beziehungen
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Television advertising
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Verbrauchsfinanzierung
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Welt
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Plummer, Joseph T.
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Journal of advertising research
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The internet revolution
Plummer, Joseph T.
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2007
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