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E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle; Durif, Fabien; Ricard, Line - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
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An integrative model of installed online trust in the financial services industry
Rajaobelina, Lova; Ricard, Line; Bergeron, Jasmin; … - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 186-197
Persistent link: https://www.econbiz.de/10010497765
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Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle; Rajaobelina, Lova; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 219-246
Persistent link: https://www.econbiz.de/10011633635
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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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Examining emotions linked to live chat services : the role of e-service quality and impact on word of mouth
Rajaobelina, Lova; Brun, Isabelle; Kilani, Nour; … - In: Journal of financial services marketing 27 (2022) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10013390958
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A new conceptual framework for greater success with integration of E-CRM
Letaifa, Soumaya Ben; Perrien, Jean - In: Emergent strategies for e-business processes, services, …, (pp. 14-29). 2009
Persistent link: https://www.econbiz.de/10003950303