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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Konsumentenverhalten
31
USA
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United States
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Brand
7
Brand management
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Clothing
7
Fashion
7
Innovation
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Markenartikel
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Marketing
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Internet
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Internet marketing
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United States of America
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Markenführung
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Social Web
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Social web
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Beziehungsmarketing
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Consumer psychology
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Materialism
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Brand image
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Consumer marketing
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E-commerce
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Markenimage
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Marketing strategy
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Mass customization
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Materialismus
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Online retailing
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Online-Handel
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Theorie
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Theory
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Tourism marketing
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Tourismusmarketing
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Viral marketing
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Virales Marketing
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Goldsmith, Ronald E.
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Bridges, Eileen
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Hofacker, Charles F.
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Lafferty, Barbara A.
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Swilley, Esther
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Advances in electronic marketing
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Contemporary research in e-marketing ; 1
1
E-Services : opportunities and threats
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ECONIS (ZBW)
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E-services: a synthesis and research agenda
Hofacker, Charles F.
;
Goldsmith, Ronald E.
;
Bridges, Eileen
- In:
E-Services : opportunities and threats
,
(pp. 13-44)
.
2007
Persistent link: https://www.econbiz.de/10003490244
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2
How innovativeness influences Internet shopping
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
-
2005
Persistent link: https://www.econbiz.de/10003297644
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3
Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen
;
Goldsmith, Ronald E.
;
Hofacker, Charles F.
- In:
Advances in electronic marketing
,
(pp. 1-27)
.
2005
Persistent link: https://www.econbiz.de/10003167884
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