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An empirical study on the deci...
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Electronic Commerce
Consumer behaviour
4
Brand image
3
Internet marketing
3
Konsumentenverhalten
3
Markenimage
3
Online-Marketing
3
Brand
2
Brand love
2
Brand management
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Brand perception
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China
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E-commerce
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Emotional polarity
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Markenartikel
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Markenführung
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Online retailing
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Online review
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Online-Handel
2
Purchase intention
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Social Web
2
Social web
2
1127-1279
1
Advertising effects
1
Brand competence
1
Brand warmth
1
Breakthrough curve
1
Celebrity endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Consumer attitudes
1
Consumers
1
Cool and cuteness
1
Decision making
1
Dienstleistungsqualität
1
Digital goods
1
Digital products
1
Digitale Güter
1
Disadvantaged groups
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Baoku, Li
2
Nan, Yafeng
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Sharma, Gajendra
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Wang, Lijuan
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Online marketing in Second Life virtual world
Sharma, Gajendra
;
Baoku, Li
;
Wang, Lijuan
- In:
Asian journal of marketing : the official journal of …
6
(
2012
)
1
,
pp. 10-15
Persistent link: https://www.econbiz.de/10009731633
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2
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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