Online content and products are presented as product networks, where nodes are product pages linked by hyperlinks. These links are typically algorithmically-induced recommendations based on aggregated data. Recently, websites have begun to offer social networks and user-generated links alongside...

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business...