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Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions

Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of internet commerce 12 (2013) 1/4, pp. 76-105

Persistent link: https://www.econbiz.de/10010248483

Customer motives and benefits for participating in online co-creation activities

Efthymios, Constantinides,; Brünink, Leonine A.; … - In: International journal of internet marketing and … 9 (2015) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10011387766

Social media: a new frontier for retailers?

Constantinides, Efthymios; Romero, Carlota Lorenzo; … - In: European retail research 22 (2008), pp. 1-28

Persistent link: https://www.econbiz.de/10003818161

B2C social media value gap-model : a study of the Dutch online retailing

Constantinides, Efthymios; Schepers, Lonieke; Vries, … - In: International journal of electronic marketing and … 6 (2015) 3, pp. 179-193

Persistent link: https://www.econbiz.de/10011523760

Strategies for Surviving the Internet Meltdown : The Case of Two Internet Incumbents

Constantinides, Efthymios - 2014

This paper reviews a number of theoretical issues dealing with the strategic management process in fast-evolving,uncertain environments and examines the fit between theory and practice by means of two case studies, two successful dot.com incumbents from the first generation of Internet...

Persistent link: https://www.econbiz.de/10013066532