Argyropoulou, Maria; Folinas, Dimitris; Tzavara, Dionisia; … - In: CES working papers 13 (2021) 3, pp. 319-328
The development of technology has made great leaps in the lives of people. Digital marketing is now an integral part of every business, irrespective of its size and nature. The growing importance of digital marketing has affected the way businesses promote their offerings to old and new...