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~subject:"Electronic Commerce"
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Why the devil wears Prada: Con...
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Electronic Commerce
Consumer behaviour
24
Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
15
Children
14
Internet marketing
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Online-Marketing
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Social web
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Luxusgüter
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Brand image
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Brand management
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Jugendliche
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Markenführung
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Markenimage
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Product Placement
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Product placement
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Youth
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Influencer marketing
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Bibliometrics
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Bibliometrie
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Experiment
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Fernsehwerbung
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Media usage
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Mediennutzung
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Sponsoring
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Sponsorship
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Television advertising
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Advertising literacy
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Analphabetismus
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Hudders, Liselot
3
Cauberghe, Verolien
2
Yu, Shubin
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Cauberghe, Veroline
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Panic, Katarina
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Journal of business research : JBR
1
Journal of electronic commerce research : JECR
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Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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2
Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of business research : JBR
85
(
2018
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
Saved in:
3
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
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