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Electronic Commerce
Social Web
20,560
Social web
20,529
Brand management
17,639
Markenführung
17,225
Consumer behaviour
12,982
Konsumentenverhalten
12,883
Brand image
11,159
Markenimage
11,044
Online-Marketing
6,518
Internet marketing
6,421
Markenartikel
5,703
Brand
5,698
Relationship marketing
4,348
Beziehungsmarketing
4,344
Viral marketing
2,538
Virales Marketing
2,538
Soziales Netzwerk
2,456
Social network
2,299
Markenpolitik
2,208
Deutschland
2,123
Marketingmanagement
2,100
Marketing management
2,088
Germany
2,024
E-commerce
2,006
Werbewirkung
1,955
Advertising effects
1,941
Social media
1,752
Online-Handel
1,695
Online retailing
1,692
social media
1,692
Digitalisierung
1,512
Internet
1,476
Digitization
1,474
USA
1,387
Advertising
1,375
Werbung
1,374
Marketing
1,366
United States
1,363
Customer satisfaction
1,265
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Heinemann, Gerrit
11
Dwivedi, Yogesh Kumar
10
Kollmann, Tobias
9
Kreutzer, Ralf T.
8
Turban, Efraim
7
Hajli, Nick
6
Land, Karl-Heinz
6
Law, Chun Hung Roberts
6
Martínez-López, Francisco J.
6
Qiu, Liangfei
6
Theobald, Elke
6
Ahuja, Vandana
5
Engelien, Martin
5
Fletcher, Amelia
5
Loginova, Oksana
5
Suckow, Christina
5
Yang, Xueping
5
Ahnert, Toni
4
Akram, Umair
4
Cheng, Xusen
4
Civelek, Mustafa Emre
4
Decarolis, Francesco
4
Harris, Lisa
4
Hoffmann, Peter
4
Hornuf, Lars
4
Inversini, Alessandro
4
King, David
4
Kock, Ned F.
4
Maaß, Christian
4
Outland, Jon
4
Pietsch, Gotthard
4
Reichman, Shachar
4
Safko, Lon
4
Tan, Yong
4
Wirtz, Bernd W.
4
Abed, Salma S.
3
Aggarwal, Rohit
3
Benbasat, Izak
3
Benlian, Alexander
3
Benyoucef, Morad
3
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IGI Global
17
Springer Fachmedien Wiesbaden
9
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3
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2
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Dgroup
2
GeNeMe <2001, Dresden>
2
Gesellschaft zur Erforschung des Markenwesens
2
Organisation for Economic Co-operation and Development
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
epubli GmbH
2
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Carl Heymanns Verlag
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER <22., 2015, Lugano>
1
Edition Virgines e.K.
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschulbibliothek Münster
1
Fraunhofer-Gesellschaft zur Förderung der Angewandten Forschung
1
Fritz Knapp Verlag
1
Galileo Press
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1
GeNeMe <2004, Dresden>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Handelshochschule Leipzig
1
Healthcare Information and Management Systems Society
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
Institut de Recherche Juridique - André Tunc
1
Institut de recherche juridique-André Tunc / Journées <2016, Paris>
1
Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik
1
International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Scientific-Practical Conference <2021, Online>
1
International Scientific-Practical Conference <2022, Online>
1
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Journal of retailing and consumer services
37
Journal of business research : JBR
32
SpringerLink / Bücher
31
Journal of management information systems : JMIS
30
Electronic commerce research
27
Information systems research : ISR
23
International journal of electronic marketing and retailing : IJEMR
21
Technological forecasting & social change : an international journal
21
International journal of business information systems : IJBIS
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of networking and virtual organisations : IJNVO
14
Journal of electronic commerce research : JECR
14
International journal of electronic commerce : IJEC
13
Springer eBook Collection
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Internet policy review : journal on internet regulation
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of internet commerce
12
International journal of internet marketing and advertising : IJIMA
11
Journal of open innovation : technology, market, and complexity
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Premier reference source
11
International journal of electronic business
10
International journal of hospitality management
10
Springer Proceedings in Business and Economics
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
CESifo working papers
8
Electronic commerce research and applications
8
Journal of fashion marketing and management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Management information systems : mis quarterly
8
Marketing intelligence & planning
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Business horizons
7
Electronic markets : the international journal on networked business
7
International journal of contemporary hospitality management
7
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Source
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ECONIS (ZBW)
2,083
USB Cologne (EcoSocSci)
32
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1
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2,115
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1
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
2
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
3
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
5
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
6
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
7
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
8
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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