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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
51
Konsumentenverhalten
49
Beziehungsmarketing
45
Relationship marketing
45
Deutschland
23
Germany
23
Theorie
15
Theory
15
Dienstleistungsqualität
14
Dienstleistungssektor
14
Service industry
14
Service quality
14
Customer satisfaction
12
Digitalisierung
12
Digitization
12
Internet marketing
12
Kundenzufriedenheit
12
Lieferantenmanagement
12
Online-Marketing
12
Supplier relationship management
12
E-commerce
11
Dienstleistung
10
Kundenwert
9
Customer value
8
Estimation
8
Schätzung
8
Customer integration
7
Kundenintegration
7
Verbraucherzufriedenheit
7
Welt
7
World
7
Bundling strategy
6
Business services
6
Distribution channel
6
Instandhaltung
6
Leistungsbündel
6
Maintenance policy
6
Marketing management
6
Marketingmanagement
6
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English
10
German
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Schumann, Jan Hendrik
10
Anderl, Eva
3
Hüttel, Björn Armin
3
Bongers, Franziska M.
2
Mende, Martin
2
Wangenheim, Florian von
2
Becker, Ingo Frank
1
Beverungen, Daniel
1
Castell, Carolin
1
Graf-Vlachy, Lorenz
1
Kiefer, Jasmin
1
Kunz, Werner
1
König, Andreas
1
März, Armin
1
Richthofen, Georg Hubert Gotthard <Freiherr von>
1
Schmitz, Christian
1
Schubach, Sebastian
1
Scott, Maura
1
Scott, Maura L.
1
Stich, Volker
1
Strina, Giuseppe
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Totzek, Dirk
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Wagner, Christian
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Wagner, Christian J.
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Journal of business research : JBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of strategic marketing
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Three essays on success factors of digital and non-digital services
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ECONIS (ZBW)
11
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1
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
2
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
5
Dienstleistungsinnovationen durch Digitalisierung
Beverungen, Daniel
(
ed.
);
Schumann, Jan Hendrik
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012250793
Saved in:
6
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
7
Three essays on success factors of digital and non-digital services
Hüttel, Björn Armin
-
2017
Persistent link: https://www.econbiz.de/10011809790
Saved in:
8
How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Mende, Martin
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 267-283
Persistent link: https://www.econbiz.de/10011916500
Saved in:
9
How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Mende, Martin
- In:
Three essays on success factors of digital and …
,
(pp. 17-67)
.
2017
Persistent link: https://www.econbiz.de/10011894431
Saved in:
10
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
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