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EL PAPEL DE LA REPUTACIÓN, EL...
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Electronic Commerce
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Gutiérrez, Sonia San Martín
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Hernández Carrión, Carlos
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San José Cabezudo, Rebeca
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El comercio electrónico B2C desde el punto de vista de las empresas : comparación de dos contextos diferentes (España y Japón)
San Martín Gutiérrez, Sonia
;
Hernández Carrión, Carlos
- In:
Ekonomiaz
71
(
2009
)
2
,
pp. 234-268
Persistent link: https://www.econbiz.de/10003983968
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Product and channel-related risk and involvement in online contexts
Gutiérrez, Sonia San Martín
;
Izquierdo, Carmen Camarero
; …
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008933139
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