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An important current trend in advertising is the replacement of traditional pay-per-exposure (pay-per-impression) pricing models with performance-based mechanisms in which advertisers pay only for measurable actions by consumers. Such pay-per-action (PPA) mechanisms are becoming the predominant...
Persistent link: https://www.econbiz.de/10014045096
posted prices or auctions. I show that when there is competition among sellers, they use only posted prices in the … equilibrium. This result contrasts with the findings for a monopolistic seller listing objects by auctions and posted prices on …
Persistent link: https://www.econbiz.de/10013292704
,500 auctions for Chevrolet Corvettes. To address potential endogeneity of the level of competition, I introduce an instrument which … of the bidder market rather than dynamic bidding …
Persistent link: https://www.econbiz.de/10014145503
I study a hybrid over-the-counter (OTC) market structure in which traders have the choice of obtaining an asset from dealers either in a bilateral market or on an electronic trading platform. In a hybrid market (HM), turnover is higher and traders are better off than in a pure bilateral market...
Persistent link: https://www.econbiz.de/10012902468
We consider the spatial competition between two traditional physical (or offline) retailers and an Internet (or online) retailer where the efficiency of the latter differs from that of the former. We assume consumers are heterogeneous across two dimensions: (i) the costs of traveling to either...
Persistent link: https://www.econbiz.de/10012024739
We extend the theory of tax incidence under Cournot-Nash oligopolistic competition to study the effects of an ad valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space sold to businesses. Ads are more valuable to advertisers...
Persistent link: https://www.econbiz.de/10011982174
Electronic coordination links markets at different locations that have initially been (partially) separated by transport costs. Rising competitive pressure should in turn affect incentives to differentiate products. In this paper investment decisions concerning transport cost reduction and...
Persistent link: https://www.econbiz.de/10010509336
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers' attention to advertisers. Under Net Neutrality, a...
Persistent link: https://www.econbiz.de/10011305392
The internet giants - Facebook, Amazon, Netflix and Google, among others - have transformed society with both positive and negative effects. The negative effects have been stark. There have been huge disruptions caused by e-commerce. More recently, subtler, but even more serious negative effects...
Persistent link: https://www.econbiz.de/10012151937
The paper applies economic theories to give an overview of the emerging phenomenon of digital personal assistants (DPAs). A DPA is an intelligent automated system that interacts with the user through a dialogue in natural language, and meanwhile applying third-party services to obtain...
Persistent link: https://www.econbiz.de/10011949060