This article studies interactions between Internet companies and the Chinese government within the cultural policy niche through a case study of Tencent’s “Neo-Culture Creativity” strategy. By empirically investigating the correlations between Tencent’s business actions and Chinese...

Changes in theory and practice of management is accompanied by changes in technology and society. The use of modern technologies, including the Internet, gives a new dimension to business relationships with customers. In contrast to traditional mass media, the Internet has become a space to...