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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector

Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484

Persistent link: https://www.econbiz.de/10012103430

Conceptualizing ephemerality in online marketing communication for consumers and firms

Wakefield, Lane - In: European journal of marketing 58 (2024) 6, pp. 1437-1462

Persistent link: https://www.econbiz.de/10015075626

The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework

Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27

Persistent link: https://www.econbiz.de/10015060696

The Matthew effect in social commerce : the case of online review helpfulness

Wan, Yun - In: Electronic markets : the international journal on … 25 (2015) 4, pp. 313-324

Persistent link: https://www.econbiz.de/10011553067

Advice from creative xonsumers : a study of online hotel reviews

Lee, Linda W. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 53-71

Persistent link: https://www.econbiz.de/10010398824

Systematic review : YouTube recommendations and problematic content

Yesilada, Muhsin; Lewandowsky, Stephan - In: Internet policy review : journal on internet regulation 11 (2022) 1, pp. 1-22

There has been much concern that social media, in particular YouTube, may facilitate radicalisation and polarisation of online audiences. This systematic review aimed to determine whether the YouTube recommender system facilitates pathways to problematic content such as extremist or radicalising...

Persistent link: https://www.econbiz.de/10013190923

A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type

Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10013468632

The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda

Singh, Diksha; Pandey, Vidushi - In: International journal of consumer studies 48 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014465954

The effect of consumer motivations on purchase intention of online fashion : sharing platform

Won, Jessica; Kim, Bo-Young - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 197-207

Persistent link: https://www.econbiz.de/10012667869

An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust

Cheng, Xusen; Fu, Shixuan; Sun, Jianshan; Bilgihan, Anil; … - In: Tourism management : research, policies, practice 71 (2019), pp. 366-377

Persistent link: https://www.econbiz.de/10011987944

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