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Enticing and engaging consumers via online product presentations : the effects of restricted interaction design

Yi, Cheng; Jiang, Zhenhui; Benbasat, Izak - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 213-242

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How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models

Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12

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Online reputation assessment in innovative wine companies

Mozas-Moral, Adoración; Bernal-Jurado, Enrique; … - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-12

affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The …

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Analysing the online wine tourism strategies of American and Italian wineries

Simeon, Roblyn; Sayeed, Lutfus; Onetti, Alberto; … - In: International journal of management & enterprise … 16 (2017) 4, pp. 365-384

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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector

Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484

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Digital Wine : How QR Codes Facilitate New Markets for Small Wine Industries

Brabazon, Tara - 2014

networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8 …: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in …This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution …

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Impulsive consumer digital shift : virtual reality as a new mode of physical experience

Nayyar, Varun - In: Total quality management & business excellence 36 (2025) 1/2, pp. 78-99

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Scale development of digital customer engagement effectiveness : a game-changer for online retailers in India

Monika; Kavita - In: International journal of business competition and … 9 (2024) 1, pp. 61-78

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Trust and the online conversation : the case of online reviews

Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160

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Consumer relevant online communication channels in Czech Republic in the consumer goods category

Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26

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