Banda, Lloyd George; Kassam, Zahra Zahir - In: Cogent business & management 10 (2023) 3, pp. 1-18
, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household … household consumption in the U.S. For example, a one-unit improvement in e-commerce marketing results in a 0.72 per cent point … increase in real household consumption in the long run. Unemployment also depicted a rare positive relationship, and we …