da Silva e Cruz, Raquel; da Ascensão Marques, Alzira Maria - In: The international journal of management science and … (2014) 11, pp. 96-124
and the role of satisfaction and trust in this relationship is the main purpose of this research. So, based on information … online consumers, e-satisfaction, e-trust and brand loyalty to Booking.com. The results showed that the personality of … Booking.com customers and e-satisfaction are able to explain customers' loyalty toward Booking.com brand. …