Tang, Yanli; Sethi, Suresh; Wang, Yulan - 2023
We consider an e-tailer's upstream supplier who wants to encroach into retailing to earn additional revenue. The … supplier needs to decide whether or not to enter the retail market by either selling to consumers on an e-tailer's platform by … e-tailer has private demand information and decides whether or not to share it with the supplier. Two leadership …