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Consumer heterogeneity and paid search effectiveness : a large-scale field experiment

Blake, Thomas; Nosko, Chris; Tadelis, Steve - In: Econometrica : journal of the Econometric Society, an … 83 (2015) 1, pp. 155-174

Persistent link: https://www.econbiz.de/10011337542

Consumption vouchers during COVID-19 : evidence from e-commerce

Wu, Di; Nair, Harikesh; Geng, Tong - 2020 - This version: Aug 21, 2020

As households reduce discretionary spending in response to the COVID-19 pandemic, concerns are high that a resulting fall in aggregate demand can lead to a lasting recession post-COVID-19. Consequently, policies aimed at stimulating consumer spending are of key interest to governments working to...

Persistent link: https://www.econbiz.de/10012264675

The impact of subscription programs on customer purchases

Iyengar, Radha; Park, Young-Hoon; Yu, Qi - In: Journal of marketing research 59 (2022) 6, pp. 1101-1119

Persistent link: https://www.econbiz.de/10013474498

Fewer clicks, more purchases

Unal, Murat; Park, Young-Hoon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7317-7334

Persistent link: https://www.econbiz.de/10014444131

Differenzierung im Online-Handel aus Konsumentenperspektive : eine Untersuchung von Wahrnehmungs- und Nutzenstrukturen am Beispiel des Online-Handels mit Bekleidung

Kellner, Julian - 2015 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011283274

Transformationale Produkte : der Code von digitalen Produkten, die unseren Alltag erobern und die Wirtschaft revolutionieren

Schrader, Matthias - 2017 - 1. Auflage

Teil I - Casual Economy: Siegeszug des Personal Computers, Sigegeszug der GAFA (Google, Apple, Facebook, Amazon). Teil II - Code: Transformationale Produkte - Transformation der Nutzererwartung, des Nutzerverhaltens - Service Experience, User Experoence - Transformation der Wertschöpfung. Teil...