Narrow search
Showing 1 - 10 of 3,937
Cover Image
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Cover Image
Exploring factors influencing organizational adoption of augmented reality in e-commerce : empirical analysis using technology-organization-environment model
Chandra, Shalini; Kumar, Karippur Nanda - In: Journal of electronic commerce research : JECR 19 (2018) 3, pp. 237-265
Persistent link: https://www.econbiz.de/10011925065
Cover Image
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra; Baier, Daniel; Geyer-Schulz, Andreas; … - In: Technological forecasting & social change : an … 124 (2017), pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Cover Image
Technology Adaptation in E-Commerce : Key Determinants of Virtual Stores Acceptance
Chen, Lei-Da; Tan, Justin - 2012
The emergence of the virtual store has paved the way for the diffusion of E-commerce. Understanding key determinants for successful virtual stores will provide important theoretical and practical implications for developing E-commerce strategies. Expanding the Technology Acceptance Model and...
Persistent link: https://www.econbiz.de/10014197840
Cover Image
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun; Park, Hyejune; Kader, Mohammad Shahidul - In: Journal of fashion marketing and management 27 (2023) 5, pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Cover Image
Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Electronic commerce research 13 (2013) 4, pp. 457-475
Persistent link: https://www.econbiz.de/10010231566
Cover Image
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Tawira, Letwin; Ivanov, Alex - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 451-471
Persistent link: https://www.econbiz.de/10013553066
Cover Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Cover Image
Exploring intentions to use virtual worlds for business
Shen, Jia; Eder, Lauren B. - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 94-103
Persistent link: https://www.econbiz.de/10003886474
Cover Image
Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Kritcha Yawised; Darlin Apasrawirote; Maneerut Chatrangsan - In: Journal of advances in management research : JAMR 20 (2023) 4, pp. 599-622
Persistent link: https://www.econbiz.de/10014381002