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Avatar-Mediated communication and social identification

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Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

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Human Privacy in Virtual and Physical Worlds : Multidisciplinary Perspectives

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Enticing and engaging consumers via online product presentations : the effects of restricted interaction design

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A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services

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The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community

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Online engagement and the role of digital influencers in product endorsement on Instagram

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Shiedling or engaging : the use of online shareholder platforms in investor relations

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