loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP … promotion could improve the destination loyalty. Finally, the academic contribution, implications of the findings for tourism …Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing …

tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting … visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city … satisfaction and loyalty, especially with regard to a number of tourist subgroups. …