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Determinants of website traffic : the case of European fashion apparel retailers
Mollá Descals, Alejandro; Frasquet Deltoro, Marta; … - In: The international review of retail, distribution and … 24 (2014) 4, pp. 411-430
Persistent link: https://www.econbiz.de/10010384762
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna; Frasquet Deltoro, Marta - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
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Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta; Miquel, Maria-José - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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Online channel adoption in supermarket retailing
Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 59 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012433770
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Consumer motivations for click-and-collect and home delivery in online shopping
Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Advances in National Brand and Private Label Marketing …, (pp. 115-122). 2018
Persistent link: https://www.econbiz.de/10013277490