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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
18
Relationship marketing
18
Digitalisierung
11
Digitization
11
E-commerce
11
Dienstleistungsqualität
10
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10
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Schumann, Jan Hendrik
11
Anderl, Eva
3
Hüttel, Björn Armin
3
Bongers, Franziska M.
2
Mende, Martin
2
Wangenheim, Florian von
2
Anderl, Eva M.
1
Becker, Ingo Frank
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Beverungen, Daniel
1
Castell, Carolin
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Graf-Vlachy, Lorenz
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Kiefer, Jasmin
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Klapdor, Sebastian
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Kunz, Werner
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König, Andreas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing
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Journal of service research : JSR
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ECONIS (ZBW)
11
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1
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
2
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
5
Dienstleistungsinnovationen durch Digitalisierung
Beverungen, Daniel
(
ed.
);
Schumann, Jan Hendrik
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012250793
Saved in:
6
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
7
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
8
Three essays on success factors of digital and non-digital services
Hüttel, Björn Armin
-
2017
Persistent link: https://www.econbiz.de/10011809790
Saved in:
9
How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Mende, Martin
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 267-283
Persistent link: https://www.econbiz.de/10011916500
Saved in:
10
How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Mende, Martin
- In:
Three essays on success factors of digital and …
,
(pp. 17-67)
.
2017
Persistent link: https://www.econbiz.de/10011894431
Saved in:
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