In e-commerce live streaming, sellers choose the most suitable streamers to endorse their products. The streamer introduces the main functions of the goods, organizes marketing activities, improves the consumers' shopping experience, and finally facilitates transactions and obtains gifts....

Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...

Technological advances such as smartphones, mobile applications, and online platforms have enabled a new form of economy, known as a gig economy, at a large scale, in which there is a free-market system allowing organizations (job providers) to hire independent contractors (job seeker). Unlike...

1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice -- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario -- 3:Technology And Sharing Economy Based Business Models -- 4:Setting the World in...