Purpose: The management of B2B supply chains that involve many stakeholders re-quires traceability processes. Those processes need to be secured. Furthermore, quality traceability data has to be transparently shared among the stakeholders. In order to improve the traceability process, we propose...

Purpose: Digitalization and its technologies enables especially logistics startups to enter the market with low barriers. Well-established enterprises potentially suffer from this development by overlooking the ongoing technological leap. Therefore, the paper includes a research to point out...

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

Part1: International Business Trends and Practices in the New Digital Age -- Chapter 1: Role and Importance of Information Technology in Global Business today -- Chapter 2: Changing face of International Business in the new Information Age 4.0 -- Chapter 3: International Production and Digital...

Chapter 1. Introduction to the Personalization in E-commerce -- Chapter 2. Recommendation System for Multi-variant E-commerce Interfaces -- Chapter 3. Analysis of Customer Behaviour -- Chapter 4. Designing and Serving a Dedicated Interface -- Chapter 5. Evaluation of a Multi-variant Interface...