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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659099
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
Persistent link: https://www.econbiz.de/10012116507
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Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo; Zou, Tianxin - In: Marketing science 42 (2023) 2, pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
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Utilizing the platform economy effect through EWOM : does the platform matter?
Xu, Xun; Lee, Chieh - In: International journal of production economics 227 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012297462
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Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018
emerged. To understand the success of platform strategies, it is important to verify the features that are important to … conjoint analysis. Notably, since Naver Smart Store platform provides the platform service for free to sellers as an open … platform strategy, we can anticipate that the results of this research will reveal the value of an open platform strategy. …
Persistent link: https://www.econbiz.de/10012004979
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TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
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Screening mechanism when online users have privacy concerns
Jacob, Jagan - In: International journal of revenue management : IJRM 11 (2019) 1/2, pp. 89-125
Persistent link: https://www.econbiz.de/10012252048
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Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.; Dover, Yaniv; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
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Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut; Kannan, Karthik; Ghasemkhani, Hossein - In: Information systems research : ISR 29 (2018) 4, pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
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The blockchain's impact on digital marketing platforms
Hahn, Alexander; Knackstedt, Timo; Sandner, Philipp - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 6, pp. 20-29
Persistent link: https://www.econbiz.de/10012303854