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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Relationship marketing
26,165
Beziehungsmarketing
25,491
Brand management
17,639
Markenführung
17,225
Marketingmanagement
17,057
Marketing management
16,468
Theorie
13,574
Vietnam
13,497
Theory
13,401
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11,159
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11,044
Viet Nam
10,617
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8,514
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8,352
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8,105
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8,087
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7,547
United States
7,211
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6,864
Social web
6,858
Markenartikel
6,624
Brand
6,579
Online-Marketing
6,574
Internet marketing
6,491
Marketing
6,422
Service quality
6,401
Dienstleistungsqualität
6,337
Online-Handel
6,051
Online retailing
6,037
Einzelhandel
5,063
Retail trade
5,000
E-commerce
4,760
Werbewirkung
4,428
Advertising effects
4,374
Advertising
3,889
Werbung
3,846
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3,636
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Bauer, Hans H.
16
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14
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12
Pavlou, Paul A.
12
Piller, Frank T.
12
Wirtz, Bernd W.
12
Kreutzer, Ralf T.
10
Wiedmann, Klaus-Peter
10
Chaffey, Dave
9
Heinemann, Gerrit
9
Law, Chun Hung Roberts
9
Lowry, Paul Benjamin
9
Rabinovich, Elliot
9
Schumann, Jan Hendrik
9
Civelek, Mustafa Emre
8
Dwivedi, Yogesh Kumar
8
Fassott, Georg
8
Schramm-Klein, Hanna
8
Stüber, Eva
8
Tan, Yong
8
Walsh, Gianfranco
8
Ahuja, Vandana
7
Akram, Umair
7
Clement, Michel
7
Duarte, Paulo
7
Fedoseeva, Svetlana
7
Ghose, Anindya
7
Jin, Ginger Zhe
7
Kalia, Prateek
7
Khosrowpour, Mehdi
7
Kumar, Anil
7
Kumar, Vinod
7
Leimstoll, Uwe
7
Martens, Bertin
7
Martínez-López, Francisco J.
7
Mou, Jian
7
Stormer, Henrik
7
Verhagen, Tibert
7
Agrawal, David R.
6
Bijmolt, Tammo H. A.
6
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IGI Global
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RWTH Aachen
4
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2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Economic Research Institute for ASEAN and East Asia
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Kompetenzschwerpunkt E-Business
2
Maastricht Research School of Economics of Technology and Organizations
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Universität St. Gallen
2
Verlag Dr. Kovač
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
BusinessVillage GmbH
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Marketing Academy
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Fachhochschulbibliothek Münster
1
Forschungsgruppe Konsum und Verhalten
1
Fritz Knapp Verlag
1
Galileo Press
1
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Journal of retailing and consumer services
165
Journal of business research : JBR
80
Electronic commerce research
69
Journal of internet commerce
61
International journal of electronic marketing and retailing : IJEMR
57
International journal of electronic customer relationship management : IJECRM
44
International journal of business information systems : IJBIS
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
Information systems research : ISR
40
International journal of internet marketing and advertising : IJIMA
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
SpringerLink / Bücher
33
Journal of electronic commerce research : JECR
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of management information systems : JMIS
31
Journal of retailing
31
Electronic commerce research and applications
30
International journal of electronic commerce : IJEC
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of retail & distribution management
25
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
Information systems and e-business management : ISeB
24
International journal of hospitality management
23
The international review of retail, distribution and consumer research
23
International journal of electronic business
22
International journal of networking and virtual organisations : IJNVO
22
International journal of consumer studies
20
Psychology & marketing
20
The service industries journal
20
Electronic markets : the international journal on networked business
19
Journal of fashion marketing and management
19
Journal of open innovation : technology, market, and complexity
19
Journal of the Academy of Marketing Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of retail and distribution management
18
Journal of marketing
18
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ECONIS (ZBW)
4,908
USB Cologne (EcoSocSci)
51
RePEc
1
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
3
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
4
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
5
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
6
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
7
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
8
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín
;
Fiol, Luis Callarisa
; …
- In:
Vision : the journal of business perspective
27
(
2023
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10014229698
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