Lam, H. Y.; Tang, V.; Wu, C. H.; Cho, V. - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-13
In the wake of the global disruption caused by the coronavirus pandemic, digital channels have emerged as a significant driver of business sales. As such, the value of digital business management has received considerable attention from industrial practitioners. Beyond conventional promotion...