Problem Definition: Content promotion policies are playing an increasingly important role in improving content consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects employing the diffusion effect within a crowd of users. In...

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

Today's Internet marketing ecosystems are very complex, with many competing players, transactions concluded within milliseconds, and hundreds of different parameters to be analyzed in the decision-making process. In addition, both sellers and buyers operate under uncertainty, without full...

In online shopping, customers are unable to examine the products physically. Hence, they rely on telepresence, augmented reality, aesthetics, and entertainment – the elements of central and peripheral routes in the Elaboration Likelihood Model (ELM). This study examined the impact of ELM on...