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good or service. Even if these firms are monopoly or oligopolies in their fields with huge economic rents, if they pass … examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand …
Persistent link: https://www.econbiz.de/10012804859
, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … market, monopoly pricing is well defined - as well as tests for predatory behavior; not so with multisided markets. Since the … markets for their potential for determining consumers' harm and welfare effects, as well as defining monopoly and predatory …
Persistent link: https://www.econbiz.de/10012151937
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10011991112
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003
The power of today’s tech giants has prompted calls for changes in antitrust law and policy which, for decades, has been exceedingly permissive in merger enforcement and in constraining dominant firm conduct. Economically, the fear is that the largest digital platforms are so dominant and its...
Persistent link: https://www.econbiz.de/10014106904
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Die Menschheit steht am Scheideweg, sagt die Harvard-Ökonomin Shoshana Zuboff. Bekommt die Politik die wachsende Macht der High-Tech-Giganten in den Griff? Oder überlassen wir uns der verborgenen Logik des Überwachungskapitalismus? Wie reagieren wir auf die neuen Methoden der...
Persistent link: https://www.econbiz.de/10011853791
Das Buch nimmt die Zukunft vorweg. Es beschreibt den genauen Weg unserer Gesellschaft in die Digitale Welt - in die Smarte Gesellschaft. Unsichtbares wird nun sichtbar: Erzählt wird, wie die Smartphones und Apps zu neuen Partnern in allen Lebenslagen werden konnten. Es werden die kalifornischen...
Persistent link: https://www.econbiz.de/10014009077
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