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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Brand management
17,639
Markenführung
17,225
Brand image
11,159
Markenimage
11,044
Theorie
10,750
Theory
10,566
Relationship marketing
10,169
Beziehungsmarketing
10,121
Markenartikel
9,229
Brand
8,189
Werbewirkung
7,984
Advertising effects
7,758
Online-Marketing
6,877
Internet marketing
6,836
Social Web
6,829
Social web
6,822
Customer satisfaction
6,227
USA
6,095
Kundenzufriedenheit
6,041
Online-Handel
5,927
Online retailing
5,911
Deutschland
5,891
United States
5,829
Germany
5,311
Werbung
5,228
Advertising
5,223
Viral marketing
4,870
Virales Marketing
4,850
Service quality
4,718
Dienstleistungsqualität
4,660
Einzelhandel
4,611
Retail trade
4,548
Marketingmanagement
4,134
Marketing management
4,117
E-commerce
3,901
Experiment
3,670
Verbraucherverhalten
3,601
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1,737
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877
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301
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11
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Usman, Osly
14
Benbasat, Izak
12
Bauer, Hans H.
11
Pavlou, Paul A.
11
Kreutzer, Ralf T.
10
Ghose, Anindya
9
Law, Chun Hung Roberts
9
Rabinovich, Elliot
9
Tan, Yong
9
Ahuja, Vandana
8
Civelek, Mustafa Emre
8
Dwivedi, Yogesh Kumar
8
Heinemann, Gerrit
8
Schramm-Klein, Hanna
8
Akram, Umair
7
Chen, Jianqing
7
Duarte, Paulo
7
Fedoseeva, Svetlana
7
Kalia, Prateek
7
Kumar, Anil
7
Lowry, Paul Benjamin
7
Martens, Bertin
7
Mou, Jian
7
Walsh, Gianfranco
7
Agrawal, David R.
6
Benlian, Alexander
6
Breugelmans, Els
6
Broeder, Peter
6
Cebollada, Javier
6
Chu, Junhong
6
D'Annunzio, Anna
6
Ellison, Glenn
6
Ellison, Sara Fisher
6
Fassott, Georg
6
Frasquet Deltoro, Marta
6
Goldfarb, Avi
6
Hackl, Franz
6
Hjort, Klas
6
Jin, Ginger Zhe
6
Kwark, Young
6
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14
National Bureau of Economic Research
9
IGI Global
4
RWTH Aachen
4
OECD
3
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Maastricht Research School of Economics of Technology and Organizations
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Verlag Dr. Kovač
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Marketing Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Fachhochschulbibliothek Münster
1
Forschungsgruppe Konsum und Verhalten
1
Fritz Knapp Verlag
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
1
Handelshochschule Leipzig
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Internationales Design Zentrum Berlin
1
Julius-Maximilians-Universität Würzburg
1
Konsum im Wandel - das Transformative Potenzial <Veranstaltung> <2017, Klagenfurt>
1
London Economics Ltd
1
Markendialog <13, 2009, Berlin>
1
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Journal of retailing and consumer services
159
Journal of business research : JBR
78
Electronic commerce research
65
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
54
Information systems research : ISR
45
International journal of e-business research : an official publication of the Information Resources Management Association
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of management information systems : JMIS
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of business information systems : IJBIS
34
International journal of internet marketing and advertising : IJIMA
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Electronic commerce research and applications
28
Journal of retailing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of electronic commerce research : JECR
26
SpringerLink / Bücher
26
Cogent business & management
24
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
International journal of hospitality management
23
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
Journal of fashion marketing and management
20
International journal of consumer studies
19
International journal of electronic business
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of electronic business : IJEB
17
International journal of retail and distribution management
17
International journal of networking and virtual organisations : IJNVO
16
Technological forecasting & social change : an international journal
16
International journal of electronic customer relationship management : IJECRM
15
Electronic markets : the international journal on networked business
14
European journal of operational research : EJOR
14
Global business review
14
International journal of production economics
14
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Source
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ECONIS (ZBW)
3,987
USB Cologne (EcoSocSci)
50
USB Cologne (business full texts)
1
RePEc
1
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1
Consumer-
brand
engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
2
Online
brand
detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
3
Impact of advertising in creating
brand
equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
4
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
Effects of e-marketplaces
brand
trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence,
brand
authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
Saved in:
9
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
10
Web atmospheric qualities in luxury fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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