This study explores the meaning and essence of a relatively new phenomenon-electronic (EDating) in regards to its relationships and effects on gender. In our phenomenology, we look at the Internet-based form of EDating via the experiences of college-aged singles in the U.S. First, we explore the...

Background music adds a multi-sensory element to marketing and e-commerce. Applying interactive sensory-enabling technologies (SETs) to online shopping websites is an area of interest of sensory marketing. This research examines interactive background music in ecommerce and investigates how...