Live streaming e-commerce is a new online marketing model formed by 'live broadcast + e-commerce' in which the streamer is the most crucial part. This study explores the mediator effect of the streamers between customer experience and consumer purchase intention in the context of live-streaming...

Live streaming e-commerce is a new online marketing model formed by 'live broadcast + e-commerce' in which the streamer is the most crucial part. This study explores the mediator effect of the streamers between customer experience and consumer purchase intention in the context of live-streaming...

Online Appendix of “Steering via Algorithmic Recommendations” Chen and Tsai (2019)This paper studies whether self-preferencing affects algorithmic recommendations on dominant platforms. We focus on the dual role of Amazon.com as a platform owner and retailer. We find that products sold by...