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The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza - In: International journal of quality & reliability management 31 (2014) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
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The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui; Chen, Qian-Xia; Liang, Sai; Yang, Jing-Jing - In: International journal of contemporary hospitality management 34 (2022) 4, pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
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Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo; Feng, Shunzi; Hu, Xingbao - In: International journal of hospitality management 102 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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The influence of online reviews on restaurants : the roles of review valence, platform, and credibility
Lohuizen, Anne-Wil van; Trujillo-Barrera, Andres - In: Journal of agricultural & food industrial organization 18 (2020) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10012301092
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Information processing on online review platforms
Siering, Michael; Janze, Christian - In: Journal of management information systems : JMIS 36 (2019) 4, pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
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Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya; Mathews, Shane; Luck, Edwina; … - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
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It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms
Steur, Andreas; Fritzsche, Fabian; Seiter, Mischa - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1187-1220
Persistent link: https://www.econbiz.de/10013463372
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Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202
acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived … data were collected from 360 members of online restaurant communities on Facebook and analyzed using structural equation … intention to follow online restaurant community advice. Originality/value Extant research on the influence of online reviews on …
Persistent link: https://www.econbiz.de/10014318794
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Influencer Relations : Marketing und PR mit digitalen Meinungsführern
Schach, Annika (ed.); Lommatzsch, Timo (ed.) - 2018
Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen grosser Unternehmen immer … interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile … Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es …
Persistent link: https://www.econbiz.de/10011806594