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Das ECID-Modell : fünf Kaufent...
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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Käuferverhaltenstypen im Spannungsfeld realer und virtueller Marktplätze
Kraigher-Krainer, Jörg
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 383-410)
.
2000
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