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advertising costs, evolve it from a local entity to a global supplier, and protect it against major paradigm shifts. Unlike …
Persistent link: https://www.econbiz.de/10014040431
"This book presents business-technology alignment processes, interaction processes, and decision making processes, in order to help the reader study information technology from a dynamic, rather than a static, perspective. By introducing two simple tools from system dynamic modeling - causal...
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"This book presents business-technology alignment processes, interaction processes, and decision making processes, in order to help the reader study information technology from a dynamic, rather than a static, perspective. By introducing two simple tools from system dynamic modeling - causal...
Persistent link: https://www.econbiz.de/10011725853
Data have changed the characteristics of the global value chain in the context of digital economy. Standards and innovation are the key facilitators of digital economy. Considering the collaborative development of innovation and standardization, this paper constructs a theoretical model of the...
Persistent link: https://www.econbiz.de/10014330638
examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …
Persistent link: https://www.econbiz.de/10012804859
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10011991112
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003
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