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Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of retailing and consumer services 26 (2015), pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla; Wrigley, Cara - In: Journal of fashion marketing and management 20 (2016) 3, pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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Digital channels for building collaborative consumption communities
Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184
Persistent link: https://www.econbiz.de/10011760766