Le commerce électronique représente probablement la quatrième révolution commerciale après les boutiques, les grands magasins, et le libre-service. Face au dynamisme des pratiques et au caractère exploratoire des recherches dans ce domaine, cet article se donne pour modeste objectif de...

This article aims at challenging the relevance of some concepts typical of traditional retail activities for understanding electronic commerce. We try to demonstrate that geography still plays a role in building a competitive advantage over the Web, but that the notion of distance has changed...

This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...