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~subject:"Elektronik"
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Elektronik
Werbungsmittel
343
Werbung
59
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Werbeplanung
5
Advertising planning
4
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Type of publication
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Article
4
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4
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Freter, H.
1
Gensch, Dennis H.
1
Jones, Richard P.
1
Moran, William T.
1
Thompson, J. Walter
1
Published in...
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Computergestützte Marketing-Planung : Beiträge zum Wirtschaftsinformatiksymposium 1973 der IBM Deutschland
1
Journal of marketing
1
Journal of marketing research : JMR
1
Readings in advertising and promotion strategy
1
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ECONIS (ZBW)
4
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1
Computer models in advertising media selection
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
Saved in:
2
Mediaselektionsmodelle, Probleme der Datengewinnung und Datenverarbeitung
Freter, H.
- In:
Computergestützte Marketing-Planung : Beiträge zum …
,
(pp. 269-294)
.
1974
Persistent link: https://www.econbiz.de/10002170146
Saved in:
3
Computers in media at J. Walter Thompson
Jones, Richard P.
- In:
Readings in advertising and promotion strategy
,
(pp. 200-207)
.
1968
Persistent link: https://www.econbiz.de/10003165639
Saved in:
4
Practical media decisions and the computer
Moran, William T.
- In:
Journal of marketing
27
(
1963
)
3
,
pp. 26-30
Persistent link: https://www.econbiz.de/10002509480
Saved in:
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