Green consumption values have been shown to motivate consumers to engage in green consumption practices. However, surprisingly little research has examined how green consumption values develop in young people. In the current study, we employed ecological socialization theory as a framework to...

We evaluate the direct and indirect effects of an environmental educational program with value-laded content on children’s and parents’ knowledge, attitudes and practices regarding the consumption and disposal of plastics. We do this using a randomized field experiment targeting fourth-grade...