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Eltern
systematic analysis
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coal mine
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Reardon, James
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Dikcius, Vytautas
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Journal of promotion management : innovations in planning and applied research
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Who convinces whom? : parent and child perceptions of children's engagement in parental purchase decisions
Dikčius, Vytautas
;
Pikturnienė, Indrė
;
Šeimienė, …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 252-269
Persistent link: https://www.econbiz.de/10012179022
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2
Typology of measures of children engagement in parental purchase decisions
Dikcius, Vytautas
;
Pikturniene, Indre
;
Reardon, James
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10011748473
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